L’Oréal Paris Excellence Ash Supreme 7.17 - Cool Matt Medium Blonde

Triple Care Color with Anti-Brass Technology for a Sleek, Smoky Finish

Achieve a modern, sophisticated blonde with L’Oréal Paris Excellence Ash Supreme 7.17. Known as Cool Matt Medium Blonde, this shade is the ultimate solution for those who want to eliminate "rusty" orange or red undertones. Part of the specialized Ash Supreme range, it delivers a cool, earthy medium blonde with a "matt" effect that looks chic and natural.

Featuring the Triple Care Ash Routine, this permanent hair color provides intense pigment while protecting your hair’s health and ensuring your cool tone stays fresh for up to 8 weeks.

Why You’ll Love It?

• Cool Matt Reflects: The unique ".17" reflect combines ash (.1) and matt/khaki (.7) tones to aggressively neutralize warmth and red reflects.

• Anti-Brass Technology: Formulated with powerful cool dyes to keep your blonde crisp and smoky, preventing it from turning brassy over time.

• 100% Grey Coverage: Provides total, uniform coverage for even the most stubborn white hairs.

• Pro-Keratin & Ceramides: Strengthens and reinforces the hair fiber during the coloring process to prevent damage.

• Salon-Quality Routine: Includes a specialized pH-balanced shampoo and a purple mask to care for your hair immediately after coloring.